Aboriginal Soul
Aboriginal Soul is a documentary that delves into
the intricate relationship between indigenous communities and business
enterprises in the exploitation of salt flats, such as those in Jujuy,
Argentina. The
film tells the story of how an indigenous community decides to lend their
ancestral, sacred lands for tourism development. In return, it is agreed
that all hiring will prioritize local indigenous members, with a focus on
benefiting the youth of the area. The documentary captures the delicate
balance between preserving cultural identity and seizing economic
opportunities.
Documentary
February 2022
Branded Content
Script, Film production
The Pristine
Through this perspective, the documentary thoughtfully examines how the community navigates the delicate balance between preserving their cultural heritage and embracing economic opportunities that promise sustainable development. It captures the ongoing struggle to honor and protect sacred traditions while adapting to modern demands, showing how these efforts are intricately woven into decisions that shape their future and identity.
The Salt Flats
The Jujuy salt flat, known as *Salinas Grandes*, is an expansive and ancient salt flat located in the highlands of northern Argentina. Situated over 3,400 meters above sea level, it spans approximately 12,000 hectares, making it one of the largest salt flats in the world. This striking white landscape, formed over thousands of years, holds deep cultural and spiritual significance for the indigenous communities of the region. The salt flat is not only a breathtaking natural wonder but also a vital source of livelihood, where traditional salt harvesting techniques coexist with newer tourism and mining ventures. The area is revered as sacred land by local indigenous groups, who view it as a connection to their ancestors and heritage.
