METRO GUIDE
Metro de Madrid is commissioning the creation of a series of 10 videos that will provide detailed explanations of the various tools and resources available to help passengers navigate stations and efficiently transfer between connecting lines.
Metro de Marid
Jule 2024
Streaming 10 episodes
Art Direction, Film Production
The Challenge
Metro de Madrid is one of the most frequented and widely used public transport systems in the world, serving millions of passengers daily. Beyond its essential role in ensuring safe and efficient travel, it also serves as a platform to showcase pioneering technologies that are introduced weekly to address serious accessibility challenges.
Storytelling
This project is of paramount importance as it not only enhances the user experience but also reflects Metro de Madrid’s commitment to inclusivity and innovation. By providing clear and accessible information, the videos will empower all passengers, including those with disabilities or limited mobility, to navigate the system with confidence. Additionally, this initiative reinforces Metro de Madrid's leadership in adopting cutting-edge solutions that improve urban mobility, making the network more accessible and user-friendly for everyone. .
METRO GUIDE OF USE
